Who can forget the Bajaj scooter advert “Buland Bharat ke buland tasveer – Humara Bajaj. The scooter being driven in fields and rough roads. Your Barosemand Saathi.
To be frank enough it used to be my favourite advert as a child. The advert summarized the whole Indian middle class spirit or shall I say the Indian spirit.
I am sure all of us remember the Bajaj scooter driven by an uncle in safari suit and an aunty behind in saari or Punjabi suit and chintu and chooti – one squeezed in between and one standing in front or lot many times we ended up being the Chintu or Chooti. Most of my friends had their first experience of 2-wheeler driving Bajaj scooter.
No matter which part of India we grew up; once you hit the road – you see them everywhere, people hopping on it to go to office or a family party.
This news made me feel nostalgic about my childhood. But I guess India has changed a lot since then some for good some for bad. The needs have changed and so has the focus of Auto Industry. But the end of Humara Baja is end of an era.
